Client - TOPPS - "Be a TOPPS Student in Every Way"

In-School Objective
This program was designed to motivate students to develop qualities that promote characterbuilding and to aid in teaching new academic skills in reading,math, and research.

Business Objective
The client’s objective was to enhance brand affinity and loyalty to TOPPS trading cards and to promote trial by students.

Solution
Created a classroom teaching program that incorporated the attributes of the game of baseball and TOPPS trading cards to inspire academic, personal, and emotional growth.

Estimated Reach

• 250,000 students, grades 4th, 5th & 6th
• 10,000 classrooms
• 1,000 selected Elementary Schools

Program Elements

• Classroom Poster
• Teacher Guide
• Reproducible Lesson Activity Sheets
• Outer Carton Letter

Promotion Examples