Client - Texas Parks & Wildlife

In-School Objective
This program was designed to engage and encourage students and parents to explore and enjoy the outdoors and Texas State Parks.

Business Objective
The client’s objective was to increase awareness of Texas Parks & Wildlife and to promote tourism by students and families.

Solution
Created awareness of Texas State Parks via classroom materials and promoted tourism with a $5.00 Discount Pass to all Texas State Parks.

Estimated Reach

• 300,000 elementary students
• 10,000 classrooms
• 500 selected Elementary Schools within Texas

Program Elements

• Classroom Poster
• Teacher Letter with a reproducible student letter and discount coupon

Promotion Examples