Client - OfficeMax "Inventive Thinking"

Business Objective
To be recognized by teachers as their source for school supplies and enroll teachers in the Frequent Buyer Program to promote trial and repeat business.

Solution
Partnered OfficeMax with Encyclopedia Britannica, creating common area posters for learning and discussion, as well as OfficeMax teacher coupons and Encyclopedia Britannica CD-ROM’s for classrooms.

Estimated Reach

• 625,000 Elementary students in 1,250 schools in the top 10 DMA’s
• Schools were located near OfficeMax stores

Program Elements

• 40 x 70 poster, 4 per school
• 25 teacher coupons
• 2 Encyclopedia Britannica “Homework Essentials” CD-ROM’s
• Teacher Letter

Promotion Examples