Client - National Geographic Kids & Purell Instant Hand Sanitizer

In-School Objective
National Geographic Kids Magazine and Purell Instant Hand Sanitizer teamed up to help kids learn through hands-on exploration at school, at home, and in the community.
National Geographic Kids wanted to create awareness for their “Everyday Explorer Challenge Contest” for a chance to explore the Galapagos Islands on the first-ever National Geographic Kids Expedition Team.

Business Objective
To increase awareness of National Geograhic Kids Magazine and provide advertisers with access to the In-School Channel as well as to increase brand awareness and promote trial by students and families.

Solution
Encouraged students to explore the world around them and learn more about germs through classroom materials and lessons incorporating both NGK Magazine and Purell.

Estimated Reach

• 1,900,000 students in 40,000 classrooms in 5,000 schools

Program Elements

• 22 x 33 4 color poster with reproducible student guide on reverse side, including teacher letter
• Customized Envelope

Promotion Examples