Client - National Geographic Kids "Explorer Classroom Pack"

In-School Objective
This co-op program was designed to encourage and teach students to explore continents, discover their inventive side, and educate about endangered animals through fun, interactive learning. This program also targeted girls and the importance of building their self-esteem.

Business Objective
To increase brand awareness of National Geograhic Kids Magazine, promote trial by students and families, and provide advertisers with access to the In-School Channel.

Solution
Formed a co-op classroom pack for grades 2-6 providing valuable content and information for classroom discussions.

Estimated Reach

• 500,000 students in 1,200 schools in selected DMA’s.

Program Elements

National Geographic Kids - “Kids Dare to Explore” poster highlighting characteristics of the Continents and “Where in the World” item find.
Wild Planet - Teacher Guide and Classroom poster encouraging students to discover their inventive side by creating their own inventions and participating in the Wild Planet Kid Inventor Challenge.
Endangerbles is sponsored by Outback Steak House and brings awareness of endangered animals to kids with an interactive poster, reproducible activity sheets and collectible bookmarks for each student.
Lisa Frank created a special edition magazine for each girl encouraging them to always do the right thing, to enjoy their lives, and to “be yourself.”

Post Program Results

• Tabulated Reply Card
• Student Feedback

Promotion Examples