 |
 |
 |
 |
 |
 |
Client - Microsoft "Web Watchers" Internet Safety Program
In-School Objective
To position Microsoft as a knowledge resource for Internet Safety and create awareness of Online Literacy. |
| |
Business Objective
The client’s objective was to enhance brand affinity and loyalty, and promote trial by students and families. |
| |
Solution
To educate teachers, students, and parents about the importance of online safety via classroom and take home materials and supplemental online materials offering a sweepstakes program awarding technology funds to participating/winning schools. |
| |
Estimated Reach
Classrooms -3,000,000 Students grades 3-8 in 6,200 selected
Elementary and Jr. High Schools
Schools - Estimated 12,000,000 students grades 3-8 in
24,000 selected Elementary and Jr. High Schools
Districts - Estimated 23,000,000 students grades 3-8 in
13,500 district offices
|
| |
Program Elements
- Elementary Student Activity Book
- Jr. High Student Activity Book
- Teacher Guide
- Classroom Poster
- Teacher Letter
|
| |
Post Program Results
|
| |
Promotion Examples
|
| |
Case Studies
|
|
|