Client - EAS

In-School Objective
This program was designed to teach high school athletes the importance of proper nutrition and how it relates to athletic performance.

Business Objective
The client’s objective was to increase brand awareness of EAS products and to promote trial by athletes and coaches.

Solution
Created a program to promote the EAS brand through encouraging proper nutrition to achieve peak performance for high school athletes. This program also promoted product trial via coupons for athletes and coaches.

Estimated Reach
The client’s objective was to generate brand awareness of Auntie Anne’s pretzels and trial by teachers, children and families.

Program Elements

• 1,000,000 high school student athletes
• 40,000 athletic departments
• 2,0000 selected High Schools

Promotion Examples