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Kid Club Marketing - Youth Marketing Advertising for Tweens, Teens and High School Students
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Case Studies of Advertising and Marketing to Youth
Client - EAS
Business Objective -
The client’s objective was to increase brand awareness of EAS products and to promote trial by athletes and coaches.
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Client - Auntie Anne's "Recipe for Creativity"
Business Objective -
The client’s objective was to generate brand awareness of Auntie Anne’s pretzels and trial by teachers, children and families.
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Client - McDonald's - Black History Month "Inspiration Makes Me"
Business Objective -
The client’s objective was to enhance brand affinity and loyalty, promote trial by students and families, as well as strengthen McDonald’s presence in the community.
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Client - TOPPS - "Be a TOPPS Student in Every Way"
Business Objective -
The client’s objective was to enhance brand affinity and loyalty to TOPPS trading cards and to promote trial by students.
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Client - Texas Parks & Wildlife
Business Objective -
The client’s objective was to increase awareness of Texas Parks & Wildlife and to promote tourism by students and families.
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Client - Microsoft "Web Watchers" Internet Safety Program
Business Objective -
The client’s objective was to enhance brand affinity and loyalty, and promote trial by students and families.
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Client - National Geographic Kids "Explorer Classroom Pack"
Business Objective -
To increase brand awareness of National Geograhic Kids Magazine, promote trial by students and families, and provide advertisers with access to the In-School Channel.
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Client - National Geographic Kids & Purell Instant Hand Sanitizer
Business Objective -
To increase awareness of National Geograhic Kids Magazine and provide advertisers with access to the In-School Channel as well as to increase brand awareness and promote trial by students and families.
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Client - OfficeMax "Inventive Thinking"
Business Objective -
To be recognized by teachers as their source for school supplies and enroll teachers in the Frequent Buyer Program to promote trial and repeat business.
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Client - KFC and Hasbro "Back To School Program"
Business Objective -
The client’s objective was to promote KFC’s November launch of their new and improved KFC Laptop Meals and to enhance brand affinity by using the game of “Operation” by Hasbro.
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