Client - Auntie Anne's "Recipe for Creativity"

In-School Objective
This program was designed to help stimulate the creativity of student’s and open their minds and imaginations.

Business Objective
The client’s objective was to generate brand awareness of Auntie Anne’s pretzels and trial by teachers, children and families.

Solution
Created a program to promote creativity via classroom materials and promote the brand and trial via coupons for teachers and students to receive a free Auntie Anne’s pretzel.

Estimated Reach

• 600,000 students, grades 1st – 3rd
• 25,000 classrooms
• 2, 200 selected Elementary Schools based on geographic proximity to Auntie Anne’s store locations.

Program Elements

• Classroom Poster
• Reproducible Lesson Activity Sheets
• 3 versions of Bookmarks with Coupon
• Teacher Letter
• Student Letter for feedback
• Teacher Reward Coupon Sheets
• Outer Carton Letter

Post Program Results

• 406 reply cards received
• 68 internet opt-ins received
• 53 student and teacher letters received
• 2.15% overall response rate

Promotion Examples